TopGun

TopGun is an iOS and Android mobile app designed to modernise how shooting events are recorded, analysed, and shared. The app combines a robust, intelligent shot recording system with social features that encourage competition, progression, and community engagement.

At the heart of the platform is the Shot Registration Engine, which ensures accuracy and data integrity during live events. Around this core sits a social layer, allowing users to add friends, track performance, and compete on leaderboards, turning raw data into meaningful, motivating experiences.

Client

Client

TopGun

Project Type

Mobile App (iOS & Android)

Industry

Sports / Mobile / Social Tech

Engagement Type

Engagement Type

End-to-End Product Design & Build

My Responsibilities

My Responsibilities

Requirements Planning
PRD Generation
Wire-framing & Userflows
UX Designs
Technical Documentation
Sprint Planning
Project Management
App Testing & Feedback

The Problem

Shooting sports rely heavily on manual processes and trust-based reporting, making it difficult to maintain consistent records or analyse performance over time. At the same time, existing systems lack any meaningful social or competitive layer, limiting long-term engagement. To be honest based on research, there was nothing out there which was similar to TG's concept. Which in itself was daunting but an extremely exciting project to be heading up.

Key challenges included:

  • Manual, error-prone shot recording during live events

  • Inconsistent data across shoots and devices

  • No structured way to track performance over time

  • Limited sense of progression or competition

  • No digital community or social reinforcement

The opportunity was to create a mobile-first platform that captured accurate data and made it engaging through social interaction.

My Role

I worked as Product Lead and Technical Architect, responsible for shaping both the intelligent core of the app and its social experience.

My responsibilities included:

  • Defining the mobile product vision and system requirements

  • Designing the Shot Registration Engine

  • Designing social features and engagement loops

  • Translating real-world shoot mechanics into digital logic

  • Designing mobile UX flows for live use and post-event review

  • Working closely with engineers across iOS and Android builds

This role required balancing technical complexity with user engagement and long-term retention.

Process

The Shot Registration Engine is the foundation of the TopGun mobile app. Its role is to accurately record shots during live events, validate outcomes, and maintain a trusted source of truth across devices and users.

Designed specifically for mobile use, the engine:

  • Accepts structured shot inputs in real time

  • Applies rule-based validation instantly

  • Maintains state across drives, shooters, and events

  • Reconciles conflicting or incomplete inputs

  • Flags anomalies for review

These features encourage friendly competition and repeat engagement, while always grounding results in trusted data from the Shot Registration Engine.


Intelligent Logic & Validation: The platform uses a hybrid intelligence approach, combining deterministic rules with intelligent inference to ensure both accuracy and flexibility.

  • Context-aware validation based on shoot state and timing

  • Guardrails to prevent invalid shot sequences

  • Automatic reconciliation of scores across events

  • Confidence scoring and exception handling

This approach ensures transparency and trust — critical when combining competitive outcomes with social features.


Mobile UX & Real-World Constraints: UX design was driven by the realities of mobile use during live shoots.

This included:

  • Minimal input steps during live shot recording

  • Clear confirmation of actions and scores

  • Fast correction flows for human error

  • Seamless transition between live mode and social views

  • A calm, focused interface under pressure

The app was designed to support users in the moment, while also rewarding them afterwards through social and performance insights.

Conclusion

TopGun reflects a holistic approach to product building, combining a technically robust core with a thoughtful social experience. By anchoring competition and engagement in reliable data, the app creates trust, motivation, and longevity.

It’s a strong example of how to design intelligent mobile products that perform in the real world and resonate with users over time. TG has now reached a pivotal stage of their journey where testing will be the most important factor. Due to the nature of the application we need to collect read-time data which will mould our remaining roadmap. With the main aim of releasing version 1.0 within the next couple of months.